Walker Tape is a custom converter specializing in high-quality, complex adhesives that hold together everything from mattresses to airplanes. Due to their custom and complex product nature, they were struggling to onboard sales reps when we met them. We designed a sales certification program that breaks down the core skills their reps need into three tiers which are tied to their deal size and client type. Today, the custom converting branch has become a full-fledged subsidiary business successful in its own right.
- Manufacturing company with complex products and pricing
- Lack of product and skills training for sales reps
- Complicated and inaccurate quoting process
- Built a comprehensive 3-level, 10-week certification program
- Trained reps on products, machines, and quoting process
- Included self-study modules, workbooks, and exams
- Reduced training of new sales reps from 1 year to 10 weeks
- Improved accuracy of quotes at specified levels of difficulty
- Reduced managers’ time investment in training new hires
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Other Success Stories
We customize our deliverables to your needs, but here are a few examples of deliverables that can take your teams to the next level.